Client: Pro Plan - Nestlé
Brief: Develop a compelling campaign to promote Pro Plan Active
Mind, a premium pet food formula designed to support cognitive
health in adult cats and dogs.
Objective:
Telling the pet-owners that the key differential of Pro Plan Active
Mind lies in its targeted cognitive health benefits for adult pets
(both cats and dogs), which is not commonly found in standard
pet food. It is scientifically formulated to support brain function,
memory, and mental sharpness in aging pets, helping them stay
active, alert, and engaged as they grow older.