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About
Client:
Heineken Argentina
Brief:
UEFA Champions League 2023 - 24
Objective:
Develop a creative idea under the global concept
"The Real Hardcore Fans" to position the UEFA Champions League
in Argentina
.
Videocase
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Board
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Ideas:
❶ The Fan Wedding | Heineken
❷ Genderless Search | Heineken
❸ Papanelistas | Lay’s
❹ Sol Asegurado | Sol Cerveza
❺ ¿Siri?
Art Direction:
❶ Flamin’ Hot | Lay’s
❷ Pro Plan Active Mind | Nestlé
❸ Branding | Poche Comunicación